From Local Auto Body Shop to Market Leader

Challenge: The shop had already been running Google Ads, but results were poor due to ineffective campaign structures. Their self-built website was slow, lacked optimization, and wasn’t ranking for valuable search terms. In a crowded market like Boca Raton, where national brands dominate with large budgets, standing out was an uphill battle. The lack of a professional digital strategy left them invisible to most potential customers.

Solution: 57 Clicks implemented a complete digital transformation. We built a fast, modern website optimized for competitive local keywords such as “auto body shop near me” and “collision repair near me.” Professional photography and video were produced to highlight their family-run, customer-first service, while their Google Business Profile was enhanced with fresh images, detailed service descriptions, and reviews used as social proof. At the same time, we shut down their underperforming ad campaigns and replaced them with highly targeted, location-based PPC campaigns paired with SEO-friendly landing pages that achieved higher quality scores and improved conversions.

Results: The impact was immediate and lasting. Within the first month, the shop ranked in the top three positions on Google for competitive repair keywords, generating a surge in calls and new customer leads. Over a two-year period, organic traffic grew by more than 300 percent, keyword rankings expanded from just 21 to 268 (including 77 top-three positions), and more than 3,000 phone calls were driven by the combined SEO and PPC strategy. Google Ads campaigns produced over 1,600 conversions at a cost-efficient CPA of $40–$50, while national visibility climbed to 32 percent, putting this once-small local shop ahead of established competitors.
The growth was so strong that the business was able to move from its small Boca Raton shop to a larger, modern facility in Pompano Beach. Within months of opening, their new location achieved the same level of visibility and lead generation, proving that the right marketing strategy can transform even a small family business into a market leader.