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Construction Marketing
Grow your construction business with proven digital marketing strategies designed to generate steady projects, quality leads, and long-term growth. At 57 Clicks, we specialize in helping construction companies showcase their expertise, build trust with property owners, and win more bids through powerful online visibility and targeted campaigns.
Engaging Project Videos That Win Client Trust
Contractor-Focused Websites That Attract Clients
Consistent Flow of Construction Project Inquiries
Scalable Solutions to Grow Your Construction Firm
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Marketing Built for the Construction Industry
BENEFITS
Why Online Marketing Matters in Construction
In today’s competitive construction market, standing out online is critical to securing projects. Effective digital marketing positions your company as the reliable choice, making it easier for property owners to find and trust you. With more calls, bids, and consultations flowing in, plus a stronger reputation, we help your business stay visible when opportunities arise.
We put your construction company at the top of local results so property owners find you first - targeting those actively searching for services like roofing, painting, or concrete.
Our campaigns focus on homeowners and developers ready to start projects, delivering qualified leads that match your construction services.
By showcasing reviews, project highlights, and success stories, we build your credibility and make your company the trusted choice locally.
We design fast, mobile-friendly websites with clear calls-to-action that turn visitors into consultation requests and new projects.
Every call, form, and project lead is tracked so you can clearly see how your marketing drives growth.
Our strategies keep you visible and top of mind, making your construction company the go-to choice in your community.
PPC ADS
PPC Ads for Construction Companies
We create and manage pay-per-click advertising campaigns designed specifically for construction businesses on platforms like Google, Facebook, and Instagram. Our strategy ensures your company shows up the moment property owners and developers are actively searching for construction services such as new builds, renovations, or repairs. With compelling ad copy, clear calls-to-action, and precise geo-targeting, we make sure your construction company gets noticed first and secures more project opportunities.
WEB DESIGN
Websites for Construction Companies
Your website should function as more than an online brochure - it needs to generate real projects. We design professional, mobile-optimized websites made specifically for construction companies. These sites highlight your expertise, showcase completed projects, and provide property owners with an easy way to request bids or schedule consultations. Beyond looking professional, your website becomes a tool for growth - driving inquiries, proving credibility, and helping you win more contracts while building long-term trust with clients.
SERVICE DETAILS
Our Construction Marketing Services
SEO FOR CONSTRUCTION
Rank Higher & Secure More Local Jobs
For construction companies, strong SEO is key to winning new projects consistently. Whether you specialize in roofing, concrete, remodeling, or large-scale builds, our SEO strategies ensure your company ranks at the top of Google. When property owners or developers search for construction help, your business shows up as the trusted option.
Be the First Contractor They See Online
We design SEO strategies that make sure your services appear at the top when local property owners search for construction work.
Connect With the Right Local Clients
By focusing on construction-specific keywords and location-based searches, we help you reach homeowners and developers most likely to hire.
Make Your Website Work Harder
Your site should bring in leads, not just sit online. We optimize for speed, mobile responsiveness, and usability so visitors can quickly call, request a quote, or schedule a project.
Turn Searches Into New Projects
Our SEO process converts online searches into real business - turning clicks into calls, estimates, and signed construction contracts.
Stay Visible Above Competitors
We monitor your rankings, refine strategies, and adapt to SEO changes so your construction company remains trusted, visible, and ahead of local competitors.
PROOF
Some Samples Of Our Work
FAQs About Construction Marketing
What Is Digital Marketing for Construction Companies?
Digital marketing for construction companies uses a mix of online strategies to attract more property owners, win new projects, and keep your business top-of-mind in a competitive industry. This includes improving search engine rankings, running targeted ad campaigns, managing reviews, strengthening your social media presence, and following up with leads through email or text. The goal is simple: build a trusted online presence that showcases your expertise, strengthens your reputation, and generates consistent calls, bids, and project bookings.
Why Should Construction Companies Invest in Online Marketing?
Most property owners now begin their search for a construction company online. Without a strong digital presence, your business risks losing projects to competitors who appear more credible and visible. By investing in a tailored online marketing strategy, your construction company stands out, builds trust, and makes homeowners and developers confident in hiring you. While it takes steady effort, the results are worth it - more qualified leads, repeat clients, consistent bookings, and long-term growth for your business.
Do You Work With Businesses in Markets Other Than Construction?
Yes. Beyond construction, we also serve home services, hospitality/restaurants, healthcare (e.g., dentists), retail & e-commerce, auto body, and sports/fitness. We integrate proven strategies across these industries - SEO, PPC, web design, social, and video - so you get tailored campaigns backed by cross-industry insights rather than one-size-fits-all. Yes. While construction is one of our core specialties, we also serve industries such as home services, hospitality and restaurants, healthcare (including dentists), retail and e-commerce, auto body, contractors and sports and fitness. We adapt our proven strategies across these fields - SEO, PPC, web design, social media, and video - delivering campaigns tailored to each industry. Instead of one-size-fits-all solutions, we provide marketing built on cross-industry insights that get measurable results.
How Much Does Construction Marketing Cost, and What ROI Can I Expect?
The cost of construction marketing varies depending on your goals, services, competition, and market size - there’s no universal price tag. We build a plan tailored to your business, whether you’re a small construction company or managing multiple crews, with the goal of turning marketing spend into real project opportunities. Success is tracked using meaningful metrics like phone calls, estimate requests, booked projects, cost-per-lead, and overall revenue growth. While results may shift depending on channel mix and seasonality, you’ll always receive detailed reporting that shows exactly how your investment is performing.
What Payment Options Do You Offer, and How Do I Decide?
We offer flexible payment structures designed to fit construction businesses of all sizes. Options include ongoing monthly retainers for long-term growth, fixed-rate projects like website builds or audits, campaign-based sprints, and - when appropriate - performance-based agreements. In a strategy session, we’ll review your goals, service area, and budget, then recommend the model that provides the best value. You’ll also have full transparency with a clear budget breakdown and a live reporting dashboard, so you always know where your money goes and the results it generates.
What Marketing Strategies Work Best for Construction Businesses?
We begin by reviewing how people in your area search for construction services and what competitors are doing. From there, we create a layered approach: optimize your Google Business Profile and local SEO to appear in map results, drive high-intent traffic through Google Ads and location-based targeting, and build service- and city-specific pages that feature projects and FAQs. We also strengthen your reputation with review campaigns and re-engage prospects using email and text follow-ups. Every effort is tied to measurable outcomes like phone calls, estimates, and signed contracts - not vanity numbers.
How Do You Help My Construction Company Stand Out in the Local Market?
We showcase what sets your company apart - such as specialties, guarantees, project timelines, or financing options - through galleries, time-lapse videos, and customer testimonials. Your site is equipped with easy contact tools (click-to-call, quick quote, chat), clear service areas, and credibility markers like licenses and certifications. Consistent branding across your website, ads, and social channels builds recognition, while retargeting ensures you remain visible until clients make their decision. The result: stronger credibility, faster responses, and more local projects secured.
How Will You Show Results, and Keep Me Informed?
We measure performance based on real business outcomes, not surface-level stats. Tracking includes calls and recordings, estimate requests, local search rankings, landing page activity, and signed construction projects. You’ll get straightforward scorecards and a live dashboard that show successes, gaps in your funnel, and where additional effort can drive more growth.
How Often Do You Report, and What Will the Reports Include?
We provide reports on a monthly basis, with optional weekly updates during active campaigns. These reports cover key metrics like website traffic, organic and map pack rankings, ad spend versus ROI, geographic performance, missed-call data, and testing results. Every report highlights what’s performing well, what needs adjustment, and the clear next steps to keep your construction pipeline full.
How Does Local Marketing Bring More Construction Projects?
We strengthen your presence in local search by enhancing your website SEO, building out service-area pages, optimizing Google Maps and listings, and running targeted local ads. This helps your construction company show up first in “near me” searches and turn that visibility into calls, bids, and signed jobs.
How Do You Make Sure My Business Info Stays Correct Online?
We regularly review and update all your online listings, fix errors or duplicates, and track changes so your contact details, hours, and services remain accurate everywhere. Keeping this information consistent improves map rankings, builds trust with property owners, and reduces lost leads from outdated or incorrect info.
How Do You Help Construction Companies Collect Stronger Customer Reviews?
We actively manage your reputation on major review platforms, making it easy for property owners to share positive feedback. This creates a consistent stream of reviews that build trust, boost credibility, and show future clients that your construction company is dependable.
How Do You Manage Negative Feedback for Construction Businesses?
We handle negative comments with professionalism, responding quickly and constructively to protect your image. Our approach focuses on resolving the issue, showcasing your dedication to customer satisfaction, and highlighting the many positive reviews you’ve already earned. This keeps one bad review from outweighing the solid reputation you’ve built.
How Do I Get More Leads From My Construction Website?
A construction website should move visitors to take action, not just scroll. We improve speed, simplify navigation, ensure mobile responsiveness, and add strong action buttons. With these updates, your site becomes a tool that converts traffic into calls, quote requests, and new projects.
Why Isn’t My Construction Website Bringing in Conversions?
Attractive websites can still miss the mark if the essentials aren’t there. Problems like hidden contact info, complicated forms, slow loading, or poor mobile design often cost you potential clients. We run a complete review to find what’s blocking conversions, then fix it so your site consistently generates inquiries and booked construction jobs.
Why Does SEO Matter for Construction Companies?
SEO helps your construction business appear when property owners search for services you provide - like “roofing contractor near me” or “home builder in [city].” Ranking higher in search results increases visibility, builds trust, and gives you more opportunities to win projects instead of losing them to competitors.
How Long Does It Take for SEO to Show Results?
SEO takes time - it’s a gradual process that builds momentum. While you may notice small improvements in the first few weeks, stronger growth usually happens after a few months as Google and other search engines update rankings. With consistent effort, SEO continues to improve results over time. We provide clear reporting so you can track visibility, traffic, and leads at every stage.
How Can Social Media Help Grow My Construction Business?
Social media lets your construction company connect with local property owners, showcase expertise, and stay visible when people need your services. With the right strategy, it boosts awareness, builds trust, and generates steady project inquiries. We create content that matches your goals - whether that’s promoting seasonal offers, sharing behind-the-scenes updates, or highlighting completed projects - helping turn casual followers into paying clients.
Which Social Platforms Should I Use, and How Often Should I Post?
The best platforms depend on your audience and goals. Facebook is strong for local advertising, Instagram works well to showcase construction projects through photos and stories, and TikTok helps reach wider audiences with creative video content. We’ll design a posting plan tailored to your construction company, ensuring consistency and relevance. Plus, we track performance and adjust posting frequency and content to make sure your efforts deliver results.