CASE STUDY

NovaOro

Market: Retail

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The jewelry store from Four Corners came to 57 Clicks with a clear goal. Strengthen their presence on Google Maps, improve local rankings across their service area, and turn that visibility into real customer actions.

We built and executed a focused local SEO strategy centered on Google Business Profile optimization, map grid performance, and conversion driven improvements. The result was a major lift in rankings, top three placements, and measurable engagement.

Challenge:

NovaOro had limited visibility across Google Maps with inconsistent rankings throughout the service area. Top three placements were nonexistent, and local search traffic was not translating into meaningful customer actions. The challenge was to improve map visibility, strengthen local rankings, and convert search exposure into calls, clicks, and direction requests.

Solution:

We executed a focused local SEO strategy designed to increase the jewelry’s Google Maps visibility and drive high intent customer actions. Our work included optimizing NovaOro’s Google Business Profile, improving keyword relevance, and expanding map grid coverage across the service area. We also aligned rankings with conversion focused actions to ensure increased visibility translated into calls, clicks, and direction requests.

Results: Our strategy delivered rapid improvements in both rankings and engagement. NovaOro saw a significant jump in average Google Maps rankings, strong growth in top three placements, and a major increase in visibility across the map grid. This increased exposure directly translated into more phone calls, website clicks, and direction requests, demonstrating clear customer intent and measurable business impact.

REELS FOR JEWELRY STORES

Video content plays a key role in building trust and driving engagement on social media. We create informative and entertaining short form videos that educate the audience while keeping the content light and approachable. By blending useful information with humor.

PHOTOS FOR JEWELRY STORES

High quality photography is essential for maintaining a polished and premium brand presence. We capture clean, elegant visuals that highlight luxury details and craftsmanship, creating a refined and cohesive feed. These images reinforce credibility, elevate brand perception, and provide strong visual references for customers.

GRAPHIC DESIGNS FOR JEWELRY STORES

Custom graphic designs support jewelry store’s social media strategy by reinforcing brand identity and delivering clear messaging. From educational visuals to promotional assets, each design is crafted to feel modern, clean, and on brand, helping NovaOro stand out while maintaining a consistent visual language.

WEB DESIGN FOR JEWELRY STORES

As NovaOro’s local visibility improved, we also saw a direct increase in website engagement. With stronger Google Maps rankings and improved local discoverability, more users clicked through to Nova Oro’s website to learn more and take action. Website clicks increased from 30 in the previous period to 49, representing a 63% increase in traffic driven directly from local search.

https://www.novaorojewelry.com/

Key Features:

Professional video and photography used throughout the website to create a premium, high end brand presence
Straightforward navigation and clear calls to action that guide users without distraction