81% of Orlando Kitchen Remodelers Have Issues in Their Google Business Profile — Are You One of Them?

Data-backed local SEO insights from 57 Clicks (audit date: August 26, 2025).

We analyzed 395 Google Business Profiles (GBPs) for kitchen remodeling businesses in the Orlando area. 81.0% (320 listings) had at least one issue hurting visibility, trust, or conversions. Below you’ll find what’s going wrong, why it matters, and exactly how to fix it—in line with Google’s latest guidance on people-first content, spam policies, and GBP rules. Google for Developers+1blog.googleGoogle Help

This beautifully remodeled Orlando kitchen features modern pendant lighting, a stylish blue range hood, and a spacious island—showcasing the exceptional craftsmanship Orlando kitchen remodelers can offer when their Google Business Profiles are fully optimized for maximum visibility and local search success.

Key Findings (Orlando Market)

• 81.0% have ≥1 issue (320/395)

• 44.3% use the wrong primary category (not “Kitchen remodeler”)

• 21.8% list no website

• 29.6% show an empty address

• 23.8% appear outside Orlando despite listing “FL”

Top “wrong” primary categories we saw:

• Construction company, General contractor, Bathroom remodeler, Contractor, Handyman/Handyperson

Why it matters: your primary category is a primary relevance signal in local search; Google advises choosing the most specific category that describes your core business and using as few categories as needed. Google Help+1

What This Means for Rankings & Revenue

• Relevance to intent: If you remodel kitchens but use General contractor as your primary, you’ll miss kitchen-first queries and map packs where Kitchen remodeler is the better match. Google Help

• Trust & conversions: No website or a thin landing page reduces proof (portfolio, warranties, financing, timelines), lowering conversion from views to calls/messages.

• Policy risk: Phone numbers, “near me,” or marketing taglines in the business name conflict with GBP representation rules—these can lead to edits or worse. Google Help

• Service model clarity: Showroom vs. Service-Area Business (SAB) affects whether the address should be visible. SABs should set service areas instead of displaying a storefront address. Google Help

The 20-Minute Fix (Fully Policy-Safe)

1) Business Name (Title)

• Do: Use your real-world name as seen on signage and branding.

• Don’t: Add keywords, phone numbers, cities, or claims (e.g., “Best Orlando Kitchen Remodeling 24/7”).

• Why: Google’s representation guidelines require real-world naming consistency. Google Help

2) Categories

• Primary: Kitchen remodeler (if that’s your core service).

• Secondary: Only what you truly offer (Bathroom remodeler, Cabinet maker, Countertop store, Tile contractor, etc.).

• Rule of thumb: Be specific and keep categories to the fewest that describe your core business. Google Help+1

3) Website (and Tracking)

• Always add a site URL. Ideally link to a Kitchen Remodeling in Orlando landing page.

• Append UTM tags for attribution:?utm_source=google&utm_medium=organic&utm_campaign=gbp

4) Address vs. Service Area

• Showroom: Keep a full, precise address.

• SAB (you visit clients): Hide the address and set service areas (e.g., Orlando + nearby cities). Google Help

5) Services, Products & Media

• Add Services like Kitchen remodeling, Cabinet installation, Quartz countertops.

• Upload before/after photos, materials, team, and showroom shots. Refresh monthly.

• Publish Posts (promos, timelines, financing, case studies) 1–2× per month.

6) Reviews & Q&A

• Ask for reviews post-project and respond to all reviews.

• Seed 5–10 real questions in Q&A and answer them (timelines, permits, materials, financing).

Optimizing your Google Business Profile with expert SEO services from 57 Clicks Marketing Agency can ensure Orlando remodeling contractors like these gain the visibility they deserve in local searches.

Latest SEO” Alignment (Google-Safe)

• People-first content: Build pages that genuinely help customers choose materials, timelines, budgets, and contractors. Avoid “search-engine-first” fluff. Google for Developers

• Core updates ready: Google’s core updates continually refine how helpful, reliable content is surfaced. Keep improving content quality and assessing pages after updates. Google for Developers

• Spam-policy aware: Avoid scaled, low-quality content or doorway tactics; steer clear of manipulative “parasite SEO” strategies. blog.google

Quick Audit Checklist (Kitchen Remodelers)

•  Business name matches real-world branding (no keywords/phone/claims). Google Help

•  Primary category = Kitchen remodeler (secondaries only as needed). Google Help

•  Website URL points to a kitchen landing page with portfolio + CTAs.

•  Correct address (showroom) or service areas (SAB) configured. Google Help

•  Services, products, photos, posts filled out and updated.

•  Reviews requested & responded to; Q&A populated.

FAQs (People-First Answers)

What’s the best primary category for a kitchen remodeler in Orlando?Use Kitchen remodeler if that reflects your core service; Google recommends selecting the most specific primary category that best describes your business. Google Help

Can I add lots of categories to rank for more keywords?You should choose the fewest categories that accurately describe your business. Over-broad category sets can dilute relevance. Google Help

Should I hide my address?If you’re a Service-Area Business (you visit customers and don’t serve them at your location), hide the address and set service areas. Showrooms should keep a precise address. Google Help

Is adding “Orlando” or my phone number to my business name good for SEO?No. Your GBP name should reflect your real-world business name, not keywords or phone numbers. Google Help

Do core updates mean I need to rewrite everything?Not usually. Focus on helpful, reliable, people-first content and assess pages after updates. Google for Developers

How 57 Clicks Can Help (Fast Wins)

1. GBP Fix-Up: Name, categories, website URL, services, photos, posts, reviews.

2. Kitchen Landing Page: Portfolio, financing options, process, FAQs, CTAs, tracking.

3. Local Authority: Project case studies, city-specific service pages, structured data, and review strategy.

Ready to appear more—and close more kitchen remodels in Orlando? Discover how our SEO services for contractors in Orlando can optimize your Google Business Profile and boost your visibility. Get a free consultation today and let 57 Clicks Marketing Agency in Orlando take you from “invisible” to “booked out.”

Social Proof & Case Studies (Trust Builder)

Curious about the results we’ve achieved for contractors like you?Explore our case studies to see how we’ve increased visibility and generated qualified leads across industries.

For contractors specifically, check out our contractor case studies and learn the strategies that have driven consistent success for Orlando-area contractors.