Remodeling Marketing
SEO, ads and project websites for kitchen, bath and whole-home remodeling companies.
Their dream room. Your portfolio.
57 Clicks plans remodeling marketing for companies that redo kitchens, bathrooms and whole homes. We put your finished rooms in front of homeowners while they’re still collecting ideas, then make a design consultation the easy next step.
A remodel is planned for months and paid for once. The company that stays visible through that whole research phase, with real projects and a clear way to get started, is the one invited to walk the house.
- Home remodeler SEO by room and by city
- Websites built around finished projects
- Google Ads and Meta Ads for kitchen and bath
- Photo and video of your own jobs
Remodels, on the record.
From our home renovation case study: kitchens, bathrooms and full remodels in Monmouth County, NJ.
Built for the remodel sale.
Remodeler SEO
Show up on Maps and in Google for kitchen, bath and renovation searches where you work.
Project Websites
Galleries by room, your process and a consult form that takes a minute.
Google Ads
Kitchen and bathroom remodel searches, limited to the neighborhoods you want to work in.
Meta Ads
Before-and-afters shown to homeowners while they plan.
Social Media
Demo day, progress and the reveal, posted every week.
Photo & Video
Walkthroughs of finished rooms, filmed by our own crew.
A renovation company that grew.
One page per room.
Someone planning a new kitchen and someone replacing a worn-out bathroom are different buyers, with different budgets and timelines. We market each project type on its own, so every lead arrives already asking for the work you want.
- Kitchen remodeling
- Bathroom remodeling
- Whole-home renovations
- Showroom and design-build firms
Kitchen remodeling marketing
Often the largest contract a remodeler signs, and the slowest decision. Homeowners save photos for weeks, compare cabinet styles and countertops, then ask two or three companies for a design visit. A kitchen page with a deep gallery, your process from design to install, financing details if you offer them, and kitchen-only ads keep you on that short list.
Bathroom remodeling marketing
Smaller, faster and more frequent. Many bathroom jobs start with a problem: an old tub, a leak, a shower that no longer works for an aging parent. Pages for walk-in showers, tub-to-shower conversions and accessible bathrooms catch those specific searches, and Google Ads can cover them the same week.
Whole-home renovation marketing
The hardest sale and the most valuable one. Buyers want to know who runs the job, how long they’ll live in a construction zone and how the budget is controlled. Video walkthroughs, a step-by-step process page and reviews that mention communication answer those questions before the first meeting.
Showroom and design-build firms
A showroom is a ranking asset: it lets you show a full address on Google and invite people in to touch materials. Design-build firms can market the design phase itself, with consultations booked online. If you only work at customers’ homes, we set up your profile as a service-area business instead.
Match the channel to the room.
| Project | How the homeowner starts | Where we put you first |
|---|---|---|
| Kitchen remodel | Saves photos for weeks, then compares companies | Meta Ads, Instagram and a deep kitchen gallery |
| Bathroom remodel | Searches when something needs replacing | Google Ads and Maps for bathroom searches |
| Whole-home renovation | Asks friends, then reads every review | Reviews, video walkthroughs and SEO for renovation terms |
| Showroom visit | Looks for a place to see materials in person | A complete Google profile with address, hours and photos |
A starting point, not a rule. After the first months, tracked leads decide where the budget goes.
How a remodel gets bought.
Inspiration
Homeowners collect kitchens and baths they like. Your finished work needs to be where they look.
Short list
They search for remodelers nearby and keep the two or three with the best photos and reviews.
Design consult
They book a visit or a showroom appointment. One short form, or one tap to call.
Decision
Big remodels take time to approve. Retargeting ads and fast replies keep you in front of them until they sign.
Rooms that sell rooms.
Finished kitchens, baths and living spaces from our remodeling clients. Real jobs, no stock.
Fix the profile first.
When we audited 395 kitchen remodelers in the Orlando area, 81% had at least one issue in their Google Business Profile. The most common one: a primary category broader than the work, such as General contractor instead of Kitchen remodeler, in 44.3% of the profiles.
That single setting decides which searches you can win on Maps. Read the full remodeler audit or see how our SEO services handle it.
- A primary category that matches your core work
- Address shown for showrooms, hidden for service-area firms
- Services, photos and project posts kept current
- Each profile link pointing to the right project page
BeforeAfterYour online showroom.
For most homeowners, your website is the first showroom they visit. Our team on when it’s time for a new one.
Central Florida and beyond.
We’ve worked with several kitchen and bath remodeling companies in Central Florida, and our published remodeling result is a renovation company in Monmouth County, New Jersey. The work travels well: we study each local market and its remodelers before we plan anything.
Remodeling sits inside our contractor marketing, which also covers general contractors and builders. Repair trades are on home services, and water and mold work on restoration marketing.
Let’s Talk
Book more design consults.
We’ll look at your project pages, Google profile and ad spend, and tell you where remodeling leads are leaking.
Combine channels that match how remodels are bought. A Google Business Profile with the right category and fresh project photos brings local searches. Room-specific pages and ads capture people ready to call. Instagram and Facebook keep your finished work in front of homeowners who are still planning. Then reply fast, because a remodeling lead cools off when nobody answers the same day.
It brings in homeowners who want the projects you do best, and shows you which channel produced each one. That covers your website and project galleries, your Google Business Profile, remodeler SEO, Google and Meta ads, photo and video of your jobs, and tracking of calls and consult requests. A good one also tells you which leads to stop paying for.
Usually, yes. Remodeling jobs are large and people research before they call, so a homeowner who finds your kitchen or bathroom page through search is already interested in exactly what you do. SEO takes months to build, which is why most remodelers run ads at the start. Over time, organic and Maps leads lower what each project costs to win.
Yes. They are different searches from different buyers. A kitchen buyer researches longer and spends more; a bathroom buyer often has a specific problem to solve. Separate pages, separate ad groups and the right primary and secondary categories on your Google profile let each search land on the page that answers it best.
Qualify before the visit. Show real finished projects so people see your level of work, describe the kind of projects you take on, and add one or two questions to the consult form, such as project type and timeline. In ads, aim at the project types and areas that fit you, and exclude searches that include words like cheap or DIY.
You don’t need a price list, but some guidance helps. Describing what a typical project includes, or where common jobs usually start, sets expectations and filters out mismatched leads. If your projects vary too much for that, explain what drives the cost instead: size, materials, layout changes and permits. Homeowners trust a company that explains its pricing.
Let’s fill your remodeling calendar.
Month-to-month. No long-term contracts.
Call (407) 974-6620