Roofing SEO and Marketing
Be the roofer homeowners find first, trust fastest and call for the inspection.
Get on the short list.
57 Clicks is a roofing marketing agency. We help roofing companies show up when a homeowner searches, look established when they compare, and get the call before anyone else does.
A new roof is one of the biggest checks a homeowner will ever write. They read reviews, study photos of finished roofs and call two or three companies. We make sure yours is on that list, and looks like the safest choice on it.
- Roofing SEO and Google Maps
- A page for every roofing service
- Google Ads and Local Services Ads
- Drone photo and video of finished roofs
Built from a blank page.
The first two figures belong to one Orlando impact windows and roofing contractor. Map coverage comes from grid scans of its windows brand in June and July 2026; keyword counts are third-party estimates. Read the impact windows case study.
Roofing marketing, one team.
Roofing SEO
Rank on Maps and in search for repair, replacement and storm work.
Roofing Websites
Project galleries, material pages and a quote form on every screen.
Google Ads & LSA
Inspection requests this week, while organic rankings build.
Meta Ads
Finished roofs shown to homeowners in the zip codes you serve.
Social Media
Tear-offs, crews and reveals, posted every week.
Drone Video & Photo
Aerial footage of your best roofs, shot by our own crew.
Roofing SEO, page by page.
Homeowners rarely search for “roofer”. They search for the problem in front of them, in their town: a leak, storm damage, a roof that has run out of years. Roofing SEO gives each of those searches a page and connects it to your Google Business Profile.
Around that, our SEO team builds the signals homeowners and Google both read: real job photos, replies to every review, consistent business details and a site that loads fast on a phone.
- Roof replacement
- Roof repair and leaks
- Storm and hurricane damage
- Metal, tile and shingle
- Commercial and flat roofs
Roof replacement
The biggest ticket and the longest decision. Homeowners compare materials, warranties and crews over days or weeks. A replacement page with real projects, the materials you install and an easy way to book an inspection keeps you in the race while they research.
Roof repair and leaks
Repairs are searched in a hurry, often from a phone with water on the ceiling. Accurate hours, a call button and fresh reviews on your Google profile decide who gets that call, and a good repair visit is often how the replacement job starts.
Storm and hurricane damage
After a storm, searches jump in a handful of zip codes at once. Storm pages that already exist, a profile that shows you’re open and Google Ads ready to switch on let you answer while slower competitors are still catching up.
Metal, tile and shingle
Every material has its own buyer. The homeowner pricing a standing-seam metal roof is not the one replacing a twenty-year-old shingle roof. Separate pages let you rank for the material you most want to sell, with the finished work to prove it.
Commercial and flat roofs
Property managers and business owners search with different words and decide with more people. Commercial pages that cover maintenance programs, inspections and work scheduled around business hours help you compete for larger contracts.
Inspections and insurance claims
Many homeowners start with an inspection, often because their insurer asked for one. A page that explains your inspection, what the report includes and how you document damage reaches people right before they need a roofer. Pair it with a website that makes booking one simple.
A new brand on the map.
From roof leak to contract.
They search nearby
Your profile and pages show up for their roof problem, in their town.
They compare roofers
Reviews, drone shots of finished roofs and clear services make you the safe pick.
They book an inspection
One tap to call or a short form, from any page, on any phone.
You see what worked
Every call and form is tied to the channel that produced it.
Match the job to the channel.
Roofing jobs are not all won the same way. This is how we usually split the work.
| Job | How homeowners look for it | What usually wins it |
|---|---|---|
| Emergency leak or tarp | Phone search, right now | Google profile, call ads, accurate hours |
| Storm damage | A spike of searches in a few zip codes | Storm pages ready, ads switched on fast |
| Full replacement | Research over days or weeks | Roofing SEO, project photos, reviews |
| Metal or tile upgrade | Material searches and social feeds | Material pages, video, Meta Ads |
| Commercial re-roof | Managers comparing several bids | Commercial pages and a strong portfolio |
The right mix depends on your market, your crews and the season. The strategy call maps it for your company.
From Miami to Orlando.
We’ve worked with a metal and shingle roofing company in Miami: a new website, redirects from the old site so its search history wasn’t lost, and a page-by-page rebuild for search.
In Orlando, we built three websites for an impact windows and roofing contractor, one each for the main brand, windows and roofing, and set up separate Google profiles for windows and roofing. More trades in home services marketing, contractor marketing and HVAC marketing.
Why roofing got its own brand
A profile that tries to rank for everything rarely wins anything. Giving roofing its own site and profile gives Google one clear answer for roofing searches. The same approach put the company’s windows brand in the top 3 on Maps within three months.
What month two looks like
The roofing site and profile went live in September 2026. By October the new profile was being seen 87 times a month and drew 37 direction requests. Early numbers, and we report them as they are.
Roofers outside Florida
Roofing SEO plays by the same rules in every state: a strong profile, dedicated service pages, real photos and fast follow-up. We study the roofers you compete with and the towns you cover, then manage everything remotely and report monthly in plain language.
Still not on Google?
Quick advice from our team on when a business needs SEO.
Own your roofing market.
We’ll review your site, your Google profile and the roofers ranking ahead of you, free. Month to month.
For most roofers it’s a mix: a complete Google Business Profile and roofing SEO for a steady flow of inspection requests, paid search and Local Services Ads to catch urgent leaks and storm work, and a website full of real project photos. Referrals still matter, but homeowners look you up online even when a neighbor sends them.
It brings in roofing leads and shows you which ones became jobs. That means ranking your company in the map pack and organic results, building a page for each roofing service, running ads, producing photo and video of your work and tracking every call and form. A good agency reports inspections and signed jobs, not just clicks.
Ask for results from roofing or home service clients, with the period and source behind each number. Ask how calls are tracked, who owns the website and ad accounts, and whether you can leave without a long contract. We work month to month, and every figure in our case studies names its period.
SEO, or search engine optimization, is the work that makes your company appear in Google’s unpaid results and on Google Maps. For a roofer it means pages for every service and town you cover, a complete and active Google profile, real job photos, replies to reviews and a quick-loading site where booking an inspection takes seconds.
Yes. Homeowners still search before they hire a roofer, and AI answers draw on much of the same information as the map: reviews, a clear website and consistent business details. SEO also keeps working when you pause ads in a slow month. What changed is that thin, copied pages no longer rank. Real photos and specific service pages do.
Map visibility usually moves first, often within a few months once the profile, service pages and site are in order. One roofing contractor’s new windows brand got into the top 3 across most of its map in about three months. Replacement keywords in competitive cities take longer, which is why many roofers run ads alongside.
By preparing before it hits. Storm damage and emergency pages should already be live, your Google profile should show you’re open, and ads should be built and paused, ready for the affected zip codes. Then answer fast and document each inspection with photos. Companies that start their marketing after the storm usually arrive late.
Let’s put your roofs on the map.
Month-to-month. No long-term contracts.
Call (407) 974-6620